State of AI Apps Report 2025 is Live!
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Pathmatics
The award winning marketing intelligence platform that helps marketers make smarter decisions.
Trusted by leaders in mobile
Gain visibility into the digital advertising ecosystem
See ad spend and impression estimates across key markets. Access insights into advertiser and publisher strategies across platforms like Facebook, Instagram, YouTube, Snapchat, Pinterest, Reddit, and more.
Analyze trends and spends
View current and historical spend and impression data across social, display, video and mobile and view seasonal spend trends
Find creatives that resonate
See actual ad creatives, messaging, CTAs, audience profiles, site targeting, spend, impressions, and flighting for every creative
Outsmart your competition
Side-by-side competitor comparisons and channel views for share of voice, category rankings, and ad purchase breakdown
Identify seasonal advertising trends and maximize media planning
Stay ahead of seasonal shifts and industry trends by analyzing historical ad spend, creative rollouts, and performance across channels. Ensure optimal media budget allocation by knowing where, when, and how competitors are investing in digital ads.
Benchmark market share and amplify advertising impact
Track your Share of Voice (SoV), brand visibility, and competitive ad spend across industries and geographies. Benchmark against top advertisers to identify growth opportunities, justify budgets, and improve campaign efficiency.
Build data-driven GTM strategies and launch new products
Develop winning go-to-market (GTM) strategies by analyzing competitor ad spend, creative trends, and audience targeting. Identify which messaging, offers, and digital channels drive results, so you can confidently position and launch your products.
Analyze top creatives and optimize messaging
Unlock deep insights into ad creative performance — from format and placement to messaging and engagement trends. Research localized strategies more effectively with Creative Language detection, see where ads run and perform best, and analyze spend by creative type and placement to refine your messaging and maximize impact.
Sensor Tower Blog
Retail Media Intelligence • July 2025
Introducing Retail Media Insights: A New Lens on Digital Ad Strategy
Retail Media Insights is officially live in the Sensor Tower platform. Covering over 40 leading retailers in the US, UK, Canada, and Europe, this is your one-stop shop to decoding the world of retail media. Turn challenges into competitive advantages with these exclusive insights, only available from Sensor Tower.
Sensor Tower • June 2025
Report: State of Mobile TikTok Edition – How to Win on Mobile in 2025
The rules of mobile are being rewritten. In our latest report, Sensor Tower and TikTok teamed up to spotlight how brands are adjusting to this changing landscape and where growth opportunities remain in 2025.